Lorena Aza
Lorena Aza
Lorena Patricia Aza Lora possesses a wealth of experience and expertise, more than 23 years of experience, in brand and product management and development. She dedicated over +18 years of her career to the retail clothing industry. Her extensive knowledge spans multiple Latin American countries, where she has successfully implemented strategies focused on customer-oriented products and brands. Through her ability she has consistently driven business performance and harnessed the full potential of each operating market, including Latin America, the U.S.A., Europe, and Asia.
As a proactive leader, she has led multidisciplinary teams of over 50 individuals and has a track record that extends from being the owner of a startup to holding senior executive positions within large corporate organizations. Furthermore, Lorena boasts in-depth knowledge of American multinational corporations’ processes, which she acquired during her tenure at a Fortune 500 company. Her global expertise extends across various commercial areas, including design, supply chain management, strategic planning, retail buying, and marketing. She is known for her commitment to achieving results while prioritizing professional ethics, innovation, and collaborative teamwork.
Lorena’s academic achievements include earning a Master of Business Administration (MBA) degree and holding a Bachelor of Science in Systems Engineering from the University of Lima, Peru, where she graduated from as a valedictorian. In her most recent role as Private Label & Exclusive Brands Manager (Latin America) at Superdeporte Plus Perú, S.A.C., within the Marathon Group, Lorena has demonstrated her proficiency in monitoring, managing, and executing operations designed for high performance and delivering outstanding results. Her professional endeavors in the retail consulting field have consistently centered on ensuring project stability, profitability, and long-term sustainability, all of which align with her aspirations for Laurentum Retail Factory.
Beyond her professional pursuits, Lorena actively participates in the Tampa Bay Women’s Professional Network. Her involvement in this network reflects her commitment to connecting with fellow women who share the goal of supporting and encouraging one another through mentorship, fundraising, and initiatives aimed at empowering girls in need through scholarships. This involvement exemplifies her dedication to making a significant impact on female careers and the broader community.
Lorena’s vision extends beyond her business venture. She intends to give lectures in high schools, inspiring young girls to pursue careers in Science and demonstrating, through her own experiences, the transformative value of independence, self-esteem, and the ability to provide resources for others (donor and volunteer in Stem For Her organization). Furthermore, she plans to offer pro-bono consulting services to empower other women and, as a testament to her commitment to societal betterment, donate a percentage of her company’s annual revenues to various charitable organizations.
Lorena’s unique combination of academic achievements, professional expertise, and unwavering commitment to community impact positions her as an entrepreneur with immense potential for success. Her endeavors are poised to positively impact not only her immediate community but also contribute to the economic growth and empowerment of individuals in the country.